Wild Tussah was started with one idea in mind; to preserve traditional weave cultures through art and design for our modern day world.
We are a socially conscious handbag label driven by a team of people passionate about creating true pieces of art that are just as valuable to you as they are to the effort of keeping culture alive. We also make rare, vintage and hard-to-find sustainable fabrics available to designers and crafters that are 100% made in Vietnam.
We spend our days finding local ethnic weaving villages who are under pressure and need support, working with and empowering these artisans, making their vintage and authentic textiles available to you, using them to create ethical bags, finding talented leather workers, and telling their stories. These stories have been key motivators to our mission of improving people’s lives by creating demand for their traditions.
Currently, we are working out of Vietnam with local Lu, Cham and Hmong weavers who are struggling to retain their traditional weaving practices. By commissioning these bags and fabrics, specifically for the globally conscious, we are contributing to the continuity of these local handicrafts.
We believe you should only buy products that are sustainable and that you LOVE.
Why are weaving techniques being lost?
Modernization has rapidly entered into these cultures via mass-manufacturing companies. In return, demand has plummeted and living costs for weavers has risen. Some people have decided to leave behind the techniques all together, while others continue to fight to keep these traditions alive by teaching younger generations.
So, how is Wild Tussah sustainable?
There are many definitions of sustainability and many ways to tackle this issue in the Fashion Industry. We provide value by preserving ancient weaving techniques, creating jobs for local weavers, rewarding pure artisanship and connecting people to cultures that seem so far removed. Below is an ever-expanding list of sustainable practices we have implemented thus far.
- Create locally made handbags with hand-loomed textiles
- Design with quality in mind to outlast fast fashion
- Save weave scraps for future use
- Partner with suppliers who provide good working conditions for their employees
- Know our suppliers and their development process
- Provide a transparent production line
The Meaning Behind the Name
Tus-sah: Is a kind of silk (also known as tussar, tushar, tassar, tusser and kosa silk) that is produced from wild Asian silkworms found in the forest. It is valued for its deep gold color and its durability.
About Wild Tussah’s Founder & Sustainable Fashion Designer
Danica first found her appreciation for weaving when she went on a five-week trip through South East Asia. She was intrigued by the silk-weaving process she came across in a Laos village, where they explained how to go from silkworm to 100% silk scarf. After Laos, Danica made her way to Sapa, Vietnam. She went on a two-day trek and overnight stay with a Black Hmong guide and her family. Along the way she learned how they created hemp, dyed their weaves and why techniques are slowly being lost amongst the newer generations. This sparked an idea. With her love for culture, humanism, sustainability, fashion and design; Wild Tussah was created.
After that experience, Danica moved to Vietnam for a year to directly work with the artisans and learn more about their culture. Now she is an expat living in Melbourne, Australia, spreading the word about culture preservation, and connecting with other designers and sustainable brands.
If you have questions or are in Melbourne or Saigon, we’d love to hear from you to answer your questions or set up a chat over a cup of coffee!